The New Audi TT Roadster and TTS Roadster
25/09/2014
• Compact roadster makes an impression with authentic design and dynamic driving properties
• Innovative Audi virtual cockpit replaces analog displays
• Board Member for Development Prof. Dr. Ulrich Hackenberg: “Further improved in-car technical experience”
Purity in its most beautiful form: Audi is presenting the new TT Roadster and the TTS Roadster at the Paris Motor Show. The compact two-seater sets new standards in design, drive, and suspension. A particular highlight in the third TT generation is the Audi virtual cockpit. For the first time, the digital instrument cluster provides all information within the driver’s field of vision – a concept that is causing a sensation. This has already led to the Audi TT’s new display and control system receiving the Car Connectivity Award and the honor of Interior Innovation of the Year at the Automotive Interiors Expo Awards.
“The concept of designing a compact roadster following clear geometrical rules formed the original idea for the Audi TT in autumn 1994,” says Prof. Dr. Ulrich Hackenberg, Board Member for Technical Development at AUDI AG: “From the first generation on, it has been a sports car for the senses – a driving machine with an authentic design. With the new TT Roadster, we have developed this concept in a consistent manner and further improved the technical experience in the car with innovations such as the Audi virtual cockpit.”
A design that is full of character is fused with timeless aesthetics – the third-generation TT Roadster and the TTS Roadster mark the continuation of a great tradition.
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